With the help of WordPress, you can easily set up your own website. However, having just a website will not deliver the results that you expect. That’s where you should think about optimizing your website for the search engines. Here is a list of 10 effective SEO tips that you can keep in mind when managing a WordPress website to get the best results in the long run.
1. Backlink exchanging
If you can exchange backlinks with other websites belonging to the same niche, you will be able to boost the rankings of your website in search engines. It would be a good idea to focus on building backlinks on high authority websites as they can deliver effective results.
2. Quality content
Quality content can be considered as the best method available for you to get your website to the first page of Google search engine results. Therefore, you should think about getting unique and readable content to your WordPress website.
3. Use appropriate names for image files
Search engines such as Google also take the images of your website into consideration when ranking them. Therefore, you should use appropriate names for the image files.
4. Use understandable permalinks
You need to use understandable permalinks when you are uploading content in your WordPress website. In addition, it would be a good idea to keep them short as much as possible.
5. Use an appropriate theme
Some of the themes that are available for WordPress are search engine optimized. For example, they come along with responsive designs. If you can get hold of such a theme, you will be able to spend less time having to optimize them. We are able to provide a shortlist of recommended themes that are appropriate to your industry, contact us for more details.
5. Never use flash
Content built using flash is not detectable by the search engines. Therefore, you should never use flash when you are building up a WordPress website. The efforts you spend on such a website would be in vain.
6. Never use black hat techniques
You might be able to experience quick results from black hat techniques. However, you should keep in mind that black hat techniques are not in a position to deliver long lasting results.
7. Publish the posts to social media
The posts that you upload in your WordPress website should be shared among social media networks as well. Search engines such as Google pay special attention towards the posts that are shared among social media networks when ranking the web pages.
8. Highlight keywords or informative content
The posts that you upload to the WordPress website would contain keywords or informative content. If you can highlight them, you will be able to increase your chances of getting your website ranked on the first page of search engine results.
9. Create a sitemap
Last but not least, you should think about creating a sitemap of your WordPress website in XML format. Several plugins are available for the WordPress website owners and you can seek the assistance of such a tool. We recommend using Yoast SEO, the number one WordPress SEO plugin, to automatically generate your sitemap.